The Marketer
Masters Thesis
I conducted a Thesis titled, ‘The close examination of autonomous vehicles and consumer perception on them.’ The research heavily relied on Qualitative methods and multiple in-depth interviews and a focus group was conducted.
Since the automobile industry is heavily investing in autonomous and electric vehicles the research was a great way to gain perspective into the mindset of the consumers. The research will help marketers develop future approaches to autonomous automobile marketing.
Zipcar - Marketing & Membership Associate
At Zipcar I worked collectively on a team fulfilling zipcard requests and gathering insights on how to improve our services. I actively participated in weekly meetings and provided feedback on customer experience and solutions to tackle them.
I was a key member of a team that helped foster a partnership with Uber and was responsible for making sure their driver's had remote access to our vehicles and received a zipcard in the mail.
Zipcar - Member Services Coodinator
In my new role, I ensure that the Zipcar Brand is well represented while working closely with Zipcar Field Agents to coordinate our automobile assets and manage Member impression of the company. I work closely with a team to ensure our most valuable assest, the members are heard and well represented.
My goal is to assist our members to help them unlock the full potential of car sharing and build towards sustainable living for city dwellers.
Zipcar Z4B Representative
In my current role I find myself working closely with the Sales team to ensure businesses with partnerships at Zipcar and our brand are well represented.
I took over the role during account migration and ensured companies were enrolled in the right plans and assisted during this transition from our old platform to our new Platform.